View app metrics

App metrics are divided into four categories: App Store, Downloads, Sales, and Usage.

App Store

Find out how many times your app was viewed on the App Store, and how many times users have visited your app’s product page.

Downloads

View how many total times your app was downloaded and which of those were first-time downloads and re-downloads.

Sales

View the total number of pre-orders, first-time app downloads, in-app purchases, and their associated sales. You can also view how many unique paying users your app has.

Usage

Track a variety of user engagement metrics, such as installations, sessions, crashes, and active devices. Usage metrics are only available from users who have agreed to share their diagnostics and usage information with app developers. Learn more.

The App Analytics dashboard shows App Store data for your chosen date range, along with the estimated percentage change from the previous period of the same length. For example, if you select “Last 7 days,” the percentage values will show if your app is performing better or worse than the week prior. You can also download your apps’ data from App Analytics by using the App Store Connect API.

Required role: Account Holder, Admin, Finance, or Sales. View role permissions.

View metrics

In App Analytics, select the app you want to view.
In the menu bar, click Metrics. By default, the Metrics page displays Product Page Views when you open it.
The graph shows daily totals for the metric for the past 30 days. Hold the pointer over the graph to view data for a specific day.
To change the metric displayed, click the metric selector on the top left and choose from the complete list of app metrics.

Compare metrics

With App Analytics, you can display two metrics at a time as a ratio to calculate key performance indicators—such as conversion rates or proceeds per paying user.

In App Analytics, select the app you want to view.
In the menu bar, click Metrics. By default, the Metrics page displays Product Page Views when you open it.
Click the metric selector to display a list of available metrics and select your desired metric.
On the right side, click the (...) button and select Compare.
Click the menu next to Compare To and select your desired metric to compare against.
By default, the data displays as a single axis. Click the (...) button to change the graph to a ratio or dual axis.

Add filters and dimensions

App Analytics metrics can be filtered by a number of dimensions, such as device type, territory, and source type.

In App Analytics, select the app you want to view.
In the menu bar, click Metrics. By default, the Metrics page displays Product Page Views when you open it.
Next to the metric selector, click By Date, and choose a dimension.
You can add additional filters by clicking Add Filter. For example, add Product Page Views by Device, by Region.

Create saved views

Saved Views allow you to apply filters and dimensions to your desired metrics in App Store Connect, then easily view the same data again.

In App Analytics, select the app you want to view.
In the menu bar, click Metrics.
Select your desired metrics, filters, or comparable metrics.
On the right side, click Saved Views.
In the Saved Views pop-up menu, click Save Current View.
Enter a reference name and click Save. Return to the view at any time by clicking Saved Views.

Export data

You can export data directly from the App Analytics dashboard as a CSV file.

In App Analytics, select the app you want to view.
In the menu bar, click Metrics.
Select your desired metrics, filters, or comparable metrics.
On the right side, click the (...) button and select Export as CSV.

View opt-in rate

In App Analytics, select the app you want to view.
On the overview page, navigate to a usage metric widget, such as Crashes.
In the Crashes widget, click Opt-In Only. The pop-up menu displays your opt-in rate for the last 24 hours.
To view your opt-in rate for a longer period, click Opt-In Rate History. Each day on the chart shows the average opt-in rate of all the users who installed your app in the last 90 days.