App metrics

In-App Purchases

The number of in-app purchases on devices running a minimum of iOS 8, macOS 10.14.1, tvOS 9, or visionOS 1.

Introductory price subscriptions and subscription renewals are included in this metric. Restored in-app purchases, whether on the same or different device, aren't counted.

Proceeds

The estimated amount of proceeds you'll receive from your sales on the App Store. This is the Customer Price minus applicable taxes and Apple’s commission, per Schedule 2 of the Paid Apps Agreement.

Sales

The total amount billed to customers for purchasing apps, app bundles, and in-app purchases on the App Store. Taxes are only included in the sales if those taxes were included in the product price. Note that sales totals aren't the same as your proceeds. Locate your payments in Payments and Financial Reports on App Store Connect if you have the Admin or Finance roles.

Paying Users

The number of unique users, based on Apple Account, that paid for an app or an in-app purchase on the App Store.

Installations

The total number of times your app has been installed on devices running a minimum of iOS 8, macOS 11, tvOS 9, or visionOS 1. Redownloads on the same device, downloads to multiple devices sharing the same Apple Account, and Family Sharing installations are included. Only completed installations are counted. Failed or incomplete installations aren't included.

Sessions

The number of times the app has been used for at least two seconds. If the app is in the background and is later used again, that counts as another session.

Active Devices

The number of devices with at least one session during the selected period. Based on devices running a minimum of iOS 8, macOS 11, tvOS 9, or visionOS 1.

Active in Last 30 Days

The number of active devices with at least one session during the previous 30 days.

Crashes

The total number of crashes on devices running a minimum of iOS 8, macOS 11, tvOS 9, or visionOS 1.

Get detailed crash logs and crash reports in Xcode, such as unique totals for each type of crash and how many users experienced it. Learn more about acquiring crash reports.

Deletions

The number of times your app was deleted on devices running a minimum of iOS 12.3, macOS 11, tvOS 9, or visionOS 1. This data includes deletions of the app from the Home Screen and deletions of the app through Manage Storage. Data from resetting or erasing a device’s content and settings is not included.

Impressions

The number of times your app was viewed on the Today, Games, Apps, and Search tabs of the App Store. Includes Product Page Views.

Impressions (Unique Devices)

The number of unique devices that have viewed your app on the Today, Games, Apps, and Search tabs of the App Store. Includes Unique Product Page views.

Product Page Views

The total number of times your App Store product page was viewed.

Includes when apps use StoreKit to load your product page.

Product Page Views (Unique Devices)

The number of unique devices that have viewed your App Store product page.

Includes when apps use StoreKit to load your product page.

Pre-Orders

The total number of pre-orders placed, minus cancelations.

Updates

The total number of app updates. Includes auto-updates.

First Time Downloads

The total number of first times an app is downloaded per Apple Account; Counted when an app is downloaded from the App Store after a user taps the "Buy" or "Get" button. This doesn't include app updates, redownloads, or device restores.

Redownloads

The total number of redownloads of your app on the App Store. Doesn't include auto-updates or device restores. Counted when a customer clicks the redownload button.

Total Downloads

The sum of First Time Downloads and Redownloads.