App Store Connect Help
App Store Connect Reference In-App Purchases and subscriptions Consent for subscription offer conversions
Consent for subscription offer conversions
In certain countries or regions, the App Store requires that you obtain customer consent when converting from subscription offers to standard paid subscriptions. Each storefront may enforce different consent policies and as a result, the App Store experience may vary based on storefront. See below for country-specific consent experiences.
Republic of Korea
For customers converting from introductory or subscription offers in the Republic of Korea, Apple requests consent through email, in-app sheets, or push notifications. The timing and frequency of these communications may differ from those shown for standard subscription price increases.
Consent isn’t required for every conversion from an offer to a standard paid subscription. Apple doesn't collect consent in the following cases:
Offers redeemed by existing subscribers. Offers presented to customers who already have an active subscription — for example, promotional offers and retention offers — convert to the standard price without a consent request.
Offers priced at or above the standard subscription price. If the offer price is equal to or greater than the standard subscription price, no consent is required. For example, a two-month pay-up-front offer priced at the standard monthly price falls into this category.
In these cases, the subscription converts to the standard price without a consent request, and the messaging cadence described below doesn’t apply.
Messaging cadence
|
Offer duration |
Consent window starts |
Messaging cadence |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
3 days |
24 hours after offer redemption |
No follow up |
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|
7 day |
24 hours after offer redemption |
3 days from renewal date: push notification, email, in-app sheet. |
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|
2 weeks |
24 hours after offer redemption |
Every 7 days: push notification, email, in-app sheet. |
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|
1 month |
24 hours after offer redemption |
Every 7 days: push notification, email, in-app sheet. |
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|
Longer than 1 month |
30 days prior to renewal date |
Every 7 days: push notification, email, in-app sheet. |
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