Customers provide ratings and reviews on the App Store to give feedback on their experience with an app and help others decide which apps they’d like to try. You can ask for ratings and respond to reviews to improve your app’s discoverability, encourage downloads, and build rapport with people who use your app.
Users can rate your app on a scale of one to five stars. Individual ratings inform your app’s summary rating, which is displayed on your product page and in search results. This summary rating is specific to each territory on the App Store and you can reset it when you release a new version of your app. However, we recommend using this feature sparingly. While resetting the summary rating can ensure that it reflects the most current version of your app — which can be useful if an update addresses users’ previous concerns — having few ratings may discourage potential users from downloading your app. In addition, keep in mind that resetting your summary rating won’t reset your app’s written reviews. Users can rate iOS, iPadOS, macOS, visionOS, and tvOS apps on the appʼs product page on their device, and they can rate watchOS apps on the appʼs product page on their iOS device.
Written reviews allow users to share more detail about their experience with an app. Users can review iOS, iPadOS, macOS, and visionOS apps on the app’s product page on their device, and review watchOS apps on their iOS device. If you choose to reset your summary rating, past reviews will continue to display on the product page.
Review summaries. To more easily learn about apps and games at a glance, people can view a review summary on your App Store product page. As part of a phased rollout, this feature is now available in 8 new storefronts, in addition to the United States. This includes English summaries in Australia, Canada, India, Ireland, New Zealand, Singapore, South Africa, the United Kingdom.
Generated using large language models (LLMs), each summary compiles highlights and key information from individual user reviews into a short paragraph. To provide people with the latest information, summaries are regularly refreshed on an ongoing basis. You can tap and hold the summary to report a concern on the App Store or report a concern in App Store Connect.
You can ask users to rate and review your app at appropriate times throughout the user experience. Make the request when users are most likely to feel satisfaction with your app, such as when they’ve completed an action, level, or task. Make sure not to interrupt their activity.
The SKStoreReviewController API lets you give users an easy way to provide feedback about your app. You can prompt for ratings up to three times in a 365-day period. Users will submit a rating through the standardized prompt, and can write and submit a review without leaving the app.
Ensure that your support contact information is easy to find in your app and on your App Store product page. This gives users a direct way to reach you if they encounter difficulties, and gives you an opportunity to resolve negative experiences that may otherwise lead to poor reviews.
Get details on best practices for asking for ratings and reviews in the Human Interface Guidelines. For guidelines on responding to customer reviews, see the Safety section of the App Review Guidelines.
App Store Connect users with an Admin or Customer Support role can view, sort, and respond to reviews. Learn more
Addressing feedback directly on your App Store product page can help you create a better user experience and improve your app’s rating. You can respond to all reviews of your app, regardless of when they were written, in App Store Connect. When you respond, the reviewer is notified and has the option to update their review. You can edit your response at any time, and only the latest version of your response will be shown.
The ideal response is concise and clearly addresses your customer’s feedback. Keep your responses respectful and don’t include personal information, marketing language, or spam. Strive for a friendly tone that’s consistent with the voice of your brand. When possible, we recommend personalizing your responses rather than using generic responses for similar reviews.
If you can’t respond to every review, consider prioritizing reviews with the lowest star ratings or those mentioning technical issues with the current version of your app. Clearly acknowledge the reviewer’s feedback, and let them know you’re working on addressing the issue.
When you release an app update that fixes issues mentioned in older reviews, include this information in your release notes and consider replying to relevant reviews to tell these users about the fix. This can be an effective method for reengaging previously dissatisfied users.
Consider promptly replying to new and updated reviews following a major release of your app so that you can have a dialogue with users when they’re most interested in sharing feedback. You can set up email alerts in App Store Connect to notify you when a user edits a review to which you’ve previously replied.
If a reviewer reports a downloading error or billing issue, direct them to Apple Support. If Apple determines that the issue is not related to the App Store or the user’s account, we’ll contact you.
If you see a review that contains offensive material, spam, or other content that violates Apple’s Terms and Conditions, use the Report a Concern option under the review in App Store Connect instead of replying to the review. The user who wrote the review will not be notified that you reported a concern.
You may use your app’s rating in marketing materials as long as it accurately reflects your app’s current rating. Customer reviews may be used in marketing materials only if permission from the reviewer is granted.