App Store

The App Store makes it simple for users to discover, purchase, and download apps for iPhone, iPad, Mac, Apple TV, and Apple Watch. Enroll in the Apple Developer Program to distribute your apps worldwide on the App Store.

About the App Store

Find out how the App Store empowers you to distribute apps in the thriving app economy and successfully run and grow a global business. Get an overview of the extensive app management tools and marketing resources you can access, and the capabilities you can integrate into your apps on the App Store.

Learn about the App Store

App management

App Store Connect lets you upload, submit, and manage your apps, in-app purchases, and in-app events on the App Store from the web, iPhone, or iPad. You can also monitor your sales and downloads, test your apps, manage agreements and financial information, and more.

Learn about App Store Connect

Guidelines and requirements

Get details on design, app review, and marketing criteria. Find out how to design intuitive apps for Apple platforms, let customers know that your app is available on the App Store, and much more.

View guidelines

App Review

We review all apps, app updates, app bundles, in-app purchases, and in-app events submitted to the App Store to help provide a safe and trust experience for users and the opportunity for developers to succeed. Learn how to prepare for review, discover common issues that cause rejections, and more.

Learn about App Review

Business and marketing insights

Learn how to make the most of the App Store by building an effective product page, improving your app’s discoverability, and taking advantage of features like pre-orders and in-app purchases. Find out how to engage users with in-app events, onboarding experiences, responses to reviews, and much more.

View articles

Contact us

Membership and tools

You can contact us for help with managing your membership or using App Store Connect to upload metadata, set up in-app purchases, submit for review, and much more. Select the topic that best describes your question to connect with experts who can help.

App Store Connect questions

App Review

You can contact us to get details on your submission’s status, ask for clarification on a rejection, appeal a rejection, request an expedited review, suggest guideline changes, and more.

App Review questions

Intellectual property issues

If you believe that an app on the App Store infringes your intellectual property rights, you can submit a claim at the following link and Apple Legal will put you in contact with the provider of the disputed app.

App Store content dispute

App name issues

If you believe that an app is preventing you from using the app name that you have rights to use, you can submit a claim at the following link. Where appropriate, Apple Legal will forward your contact information and claim to the developer of the blocking app so that they can contact you directly.

App name dispute

App removals and appeals

Apple sometimes receives notices that require us to remove content on the App Store. We may also remove content for the reasons set forth in the App Review Guidelines or any of our agreements with you. Apple will notify you when, where, and why an app is removed from sale, with the exception of situations in which notification would be futile or ineffective, could cause potential danger of serious physical injury, could compromise Apple’s ability to detect developer violations, or in instances related to violations for spam, phishing, and child exploitation imagery. Whenever possible, apps that are removed from the App Store will only be removed in countries and territories specific to the issue, and will remain available in locations that aren’t impacted. If you believe your app should be reinstated on the App Store, you can appeal the removal.

App removal appeal


App Store Annual Report on P2B Internal Complaint-Handling System

iOS and iPadOS usage

As measured by devices that transacted on the App Store on June 9, 2024.


86 of all devices introduced in the last four years use iOS 17.

77 of all devices use iOS 17.


77 of all devices introduced in the last four years use iPadOS 17.

68 of all devices use iPadOS 17.