Your apps on the App Store

As an Apple Developer Program member, you can easily upload, submit, and manage your apps on the App Store with App Store Connect on the web, iPhone, and iPad. This suite of tools also lets you view sales reports, access app analytics, invite users to test your apps with TestFlight, and much more.

Manage your apps

Create your product page

Help customers find and engage with your app on the App Store by creating a great product page. You can enter your app name, subtitle, keywords, description, and more, in 40 languages. Upload up to 10 screenshots and three optional app previews for each supported language, and choose the order you’d like them to appear.

You can make your product page even more relevant and effective for customers on the App Store with product page optimization and custom product pages.

Learn more about product pages

Add in-app purchases

Sell a variety of content, including subscriptions, new features, and services, from within your app by entering in-app purchase details in App Store Connect. You can also select in-app purchases to promote directly on the App Store.

Learn more about in-app purchases

Test your apps

Invite users to test your apps and App Clips and collect valuable feedback before releasing your apps on the App Store using TestFlight in App Store Connect. You can invite up to 10,000 testers using just their email address or by sharing a public link.

Learn more about TestFlight


View each build of your app that you’ve uploaded using Xcode or altool. When your app is ready for public distribution, submit it to App Store Review.

Learn about App Store Review

Manage releases and updates

Publish your app as soon as it’s approved, or manually release it on a specific day. Choose a price point, offer introductory prices for auto-renewable subscriptions, and even let customers pre-order your iOS or iPadOS app. You can also release iOS and iPadOS app updates in phases over a seven‑day period.

Learn more about publishing your app

Gain performance insights

App Analytics lets you measure user engagement, marketing campaigns, and monetization using data you won’t find anywhere else. Get next-day sales and unit data in Sales and Trends, and view details on completed payments in Payments and Financial Reports.

Learn more about App Analytics

Manage agreements and financial information

View and accept the agreements required to offer apps on the App Store. Add your bank account and tax information to receive payments, view invoices, and more.

Learn more about Agreements, Tax, and Banking

Access additional features

In-app events

Offer timely events within your apps and games — such as game competitions, movie premieres, live-streamed experiences, and more — that customers can discover right on the App Store.

Learn more about in-app events

Respond to reviews

Respond to user reviews on your App Store product page to improve your app’s discoverability, encourage downloads, and build rapport.

Learn more about responding to user reviews

Promo codes

Create and distribute promo codes to give potential customers or press a free download of your app or in-app purchase.

Learn more about promo codes

Game Center

Configure features to bring even more fun and connection to your games with Game Center, Apple’s social gaming network.

Learn more about Game Center

App bundles

Group up to 10 of your apps together into a single download.

Learn more about app bundles