Built for growth and scale.

We built the App Store to make it easy for everyone — from individuals to large teams — to distribute apps in the thriving app economy and successfully run and grow a global business. The App Store empowers you to scale your app distribution worldwide using a variety of business models. And with access to extensive app management tools and marketing resources, you can turn your apps into incredible opportunities. Since Apple launched the App Store in 2008, developers have been paid $320 billion on the App Store.

1 ecosystem.
6 platforms.
40 languages.
175 regions.
500 million visitors per week.
1.5 billion Apple devices.

The App Store makes it easy for users on iPhone, iPad, Mac, Apple TV, Apple Vision Pro, and Apple Watch to discover and download your apps, games, and sticker packs. Get automatic access to a user base that confidently purchases content through the safe, seamless buying experience of the App Store in over 40 languages and 175 regions around the world. And with Apple Arcade on the App Store, you can be a part of a game subscription service like no other.*

Leverage Apple’s powerful infrastructure.

We provide a powerful range of cutting-edge tools and configurations, so you can focus on creating innovative apps that influence culture and change lives using the latest Apple technologies. And we make sure that App Store services are always available, thanks to our hundreds of sustainability and reliability engineers who maintain our dedicated data centers (powered by 100% renewable energy).

Distribution made easy, secure, and reliable.

  • Unlimited hosting and bandwidth for all apps, updates, in-app purchases, machine learning models, and more — even for free apps.
  • Apple handles worldwide payment processing. Users can pay with credit or debit cards, carrier billing, digital wallets, or App Store and iTunes gift cards, depending on their region.
  • Users can restore apps and in-app purchases on a new device to seamlessly maintain access to content.
  • Apple verifies user accounts to check that your users are real, helps to see that you get paid, and ensures that your intellectual property is protected. We also assist with tax obligations in over 60 regions and support any dispute process to help you protect your trademarks and copyrights.
  • Users can opt in to always download the latest version of your apps with automatic updates.
  • Release apps and updates manually or automatically at a time you choose — or in stages over a 7-day period.
  • Keep 70% of your sales proceeds (85% if you’re enrolled in the App Store Small Business Program) and 85% for qualifying subscriptions.
  • Use TestFlight to share your beta builds with up to 10,000 external testers using just their email address or by sharing a public link.
  • Reply to user reviews of your apps on the App Store.
  • AppleCare provides customer support for billing issues, app downloads, and more.

Built-in business and marketing opportunities.

  • Choose from eight business models: free, free with advertising, free with physical goods and services, free with in-app purchases, free with subscription, paid, reader, and cross-platform. Apple only collects a commission if you sell a digital good or service through your app.
  • Provide introductory offers, promotional offers, and offer codes for subscriptions.
  • Distribute promo codes for apps or in-app purchases.
  • Allow users to pre-order your new app and receive it through automatic download once it’s released.
  • Bundle up to 10 of your apps as a single purchase.
  • Promote your app across the App Store with Apple Search Ads.

Access exclusive analytics to
help you plan your next move.

Each month, we analyze billions of anonymized data points that give developers valuable business insights. Measure your app’s performance with data you won’t find anywhere else, view sales and trends, and view and download payments and financial reports.

Learn more about App Analytics

Take your app to the next level.

Build your apps with a comprehensive set of services and capabilities that let you deliver advanced features to your users. Access each platform’s unique features so you can seamlessly integrate your app with the optimal user experience for each device. And with industry-leading security and privacy protections built in, you’re free to focus on your ideas.

One toolset.
Limitless possibilities.

Our SDKs’ 250,000 APIs provide limitless possibilities to build advanced features in your apps. And with 81% of iPhone devices issued in the last four years running iOS 16, you can confidently deliver features using the latest technologies.

Learn more

Get marketing and business guidance.

The Marketing Resources and Identity Guidelines provide artwork and messaging for your marketing materials, explain how to clearly publicize your app’s presence on the App Store, and more.

With new information added regularly, App Store articles for developers provide valuable marketing and business information and advice to help set up your app for success on the App Store.

Opportunities to be featured or promoted.

The App Store has a global marketing team whose sole purpose is to drive discovery and engagement. Campaigns and programs are created to help, inform, and inspire users while also helping you drive downloads and re-downloads of your apps and games. And our worldwide team of editors tailors the App Store to the various devices users use to shop for apps, so your app gets in front of the right users, in the right places, at the right times.

Over 130,000 apps have been featured on the App Store and across Apple channels.

If you have a new app or game, significant update, in-app event, or great story idea, tell us about it.

Distribute in volume
outside the App Store.

All apps on the App Store are automatically available for volume purchase for the same price in Apple Business Manager and Apple School Manager, which is where businesses and educational institutions download apps for volume distribution.

Learn how to distribute in volume

Custom Apps

You can meet the unique needs of businesses and educational institutions by privately offering apps you’ve customized just for them. Organizations that you identify in App Store Connect will see the app and be able to purchase it in volume on Apple Business Manager or Apple School Manager.

Learn about custom apps

Receive support to deliver great products.

Apple Developer Program Support is available by phone or email to help you with account management, tools, distribution, banking issues, and more, all at no cost. You can also request an expedited app review when fixing a critical bug or releasing your app to coincide with a time-sensitive event. And the Developer Forums provide a way for you to connect with the development community as well as with Apple experts and engineers, so you can ask questions and respond to posts about developing for Apple platforms. With ever-improving tools, shorter service times, more transparent policies, and opportunities for one-on-one guidance, we’re here to help.

Learn about support resources

Code-level support

You can request code-level support to help troubleshoot your app’s code or suggest solutions to help fast-track your development.

Learn more

Apple Developer Program Membership

Distribution on the App Store is a benefit of the Apple Developer Program, which includes all the tools you need to build and submit great apps, access to developer events, and more.

Learn about program benefits