Editorial guidelines

Referring to Siri and using Hey Siri

Don’t refer to Siri using pronouns such as “she,” “him,” or “her.” Ideally, just use the word Siri. For example, After you add a shortcut to Siri, you can run the shortcut anytime by asking Siri.

Use correct capitalization and punctuation when using the term Hey Siri. Hey Siri is two words, italicized or in quotes, with an uppercase H and uppercase S. Do not follow the term with an ellipsis.

	Example text
	Say Hey Siri to activate Siri.
	Say "Hey Siri" to activate Siri.
	Say Hey Siri… to activate Siri.
	Say "hey Siri" to activate Siri.

In a localized context, translate only the word Hey in the phrase Hey Siri. As an Apple trademark, Siri is never translated. Here is a list of acceptable translations for the phrase Hey Siri:

Locale code	Hey Siri translation	Locale code	Hey Siri translation
ar_AE	يا Siri	fr_CA	Dis Siri
ar_SA	يا Siri	fr_CH	Dis Siri
da_DK	Hej Siri	fr_FR	Dis Siri
de_AT	Hey Siri	it_CH	Ehi Siri
de_CH	Hey Siri	it_IT	Ehi Siri
de_DE	Hey Siri	ja_JP	Hey Siri
en_AU	Hey Siri	ko_KR	Siri야
en_CA	Hey Siri	ms_MY	Hai Siri
en_GB	Hey Siri	nb_NO	Hei Siri
en_IE	Hey Siri	nl_BE	Hé, Siri
en_IN	Hey Siri	nl_NL	Hé Siri
en_NZ	Hey Siri	no_NO	Hei Siri
en_SG	Hey Siri	pt_BR	E aí Siri
en_US	Hey Siri	ru_RU	привет Siri
en_ZA	Hey Siri	sv_SE	Hej Siri
es_CL	Oye Siri	th_TH	หวัดดี Siri
es_ES	Oye Siri	tr_TR	Hey Siri
es_MX	Oye Siri	zh_CN	嘿Siri
es_US	Oye Siri	zh_HK	喂 Siri
fi_FI	Hei Siri	zh_TW	嘿 Siri
fr_BE	Dis Siri

Referring to Shortcuts

When referring to the Shortcuts feature or app, always typeset with a capital S and make sure that Shortcuts is plural. For example, MyApp integrates with Shortcuts to provide a quick way to get things with just a tap or by asking Siri.

When referring to individual shortcuts (that is, not the feature or the Shortcuts app), use lower case. For example, Run a shortcut by asking Siri or tapping a suggestion on the Lock Screen.

Use the right terminology when describing how people can use Shortcuts in your app. People run shortcuts by asking Siri, so your wording should be very similar to phrases like Run a shortcut by asking Siri or Run the shortcut by asking Siri with your personalized phrase (localized as appropriate). Avoid using phrases like add voice shortcuts, make a voice command, create a voice prompt, or any other variation. Instead, consider a phrase like Add a shortcut to Siri to run with your voice (localized as appropriate).

To encourage people to create or use shortcuts in ways other than voice — such as for automations, Home Screen shortcuts, and other methods — use a phrase that doesn't specify a particular method, like For quick access, add to Shortcuts.

Referring to Apple products

Adhere to Apple’s trademark guidelines. Apple trademarks should not appear in your app name or imagery. In text, use Apple product names exactly as shown on the Apple Trademark List.

• Use Apple product names in singular form only; do not make Apple product names possessive.
• Do not translate Apple, Siri, or any other Apple trademark.
• Do not use category descriptors. For example, say iPad, not tablet.
• Do not indicate any kind of sponsorship, partnership, or endorsement from Apple.
• Attribute Apple, Siri, and all other Apple trademarks with the correct credit lines wherever legal information appears within your app.
• Refer to Apple devices and operating systems only in technical specifications or compatibility descriptions.

See Guidelines for Using Apple Trademarks.